I didn’t write it, but for a change I completely agree with Ek.
(See HockeyBuzz.com 2/1/07)
“So today I posted in the Hockeybuzz Wire Blog regarding how the NHL attendance average has increased every January since 1987 and set a record this year for the highest average attendance ever.
Good news right? Well apparently not.
Many people launched into me saying that I am a propaganda machine for the NHL. Listen, I know negative sells, and I know these aren’t numbers that will land the NHL a billion dollar TV deal on ABC, but all I am doing is putting out news that the “Death of the NHL is greatly exaggerated.”
I am astounded how hockey “fans” constantly email me negative stories about the TV ratings for the All-Star Game and how the NHL is dying in Nashville or St. Louis. I am not saying that you aren’t entitled to your opinions. I am just of the belief that your opinion lacks perspective and supports my belief that the biggest problem facing our sport is more psychological in nature than economic.
The problem is really painfully simple. The NHL will NEVER be as HUGE as the NFL or MLB down here and the sooner we stop comparing ourselves to them the sooner we will be free of this inferiority complex. It is futile to judge ourselves against them when it comes to TV ratings or corporate sponsorships.
And guess what? We don’t NEED to be like them to be solid and it is actually quite regressive to believe that the NHL needs such a widespread acceptance is even necessary. It is OK (for now) to be a growing, $2+BILLION Annual Revenue Business.
We live in a diversified society that loves all sorts of things and chooses all sorts of entertainment options. Cable TV stations, websites, magazines are all increasing in numbers and clawing for our down time! Even anonymous hockey bloggers (that are at least not claiming to be a moose) are practically begging us for a mere twenty bucks to chat with them! Most aren’t anywhere near $2 Billion businesses.
We are so conditioned to be jealous of others. We are told on TV to not accept anything but number 1. In fact it flies in the face of corporate America that would LOVE for us all to eat Wonder Bread, watch American Idol, and drink coke. Although many of us do what they want, many more of us do other things. Some buy organic Wheat Bread, listen to Coldplay, and drink Arizona Ginseng Iced Tea. And believe it or not there’s plenty of good money in Organic Bread, Coldplay, and Ginseng Tea. Corporate America is slow on hockey because it isn’t easily package and many of the current decision makers are getting up there. They look at us and say, “Come back to me when you are the NFL,” and we sit and wish we were the NFL.
Do you think Coldplay wishes they were Shania Twain? They SHOULD, based on the logic that so many in hockey are preaching. But they don’t. They realize that there are A LOT of people out there and you don’t need to do Shania Twain numbers to be considered legitimate or popular or a “success.” Coldplay is a success. They sell out the same hockey arenas that our boys sell out. They live fancy lives, and have fine things like our boys have.
Not everyone who loves Shania Twain likes Coldplay. However, if you went to a Coldplay concert you would get more people who would say they like Coldplay then would say they like Shania.
The Red Sox are HUGE in Boston, but if you go to a Bruins game and ask the fans in that arena to rank the sports they love, I bet the Bruins beat out the fabled Red Sox. Certainly not on random Tuesday in Boston Commons, but at The Fleet Center on a Saturday afternoon in February, they probably do.
So, when I post a positive article about attendance I am not a propaganda machine. I will take shots at the NHL if I feel it is merited, and in fact I will go so far as to blame them for the very problem that I have been belaboring in this very blog. To belabor it further….
The NHL has wanted to be the NFL for YEARS. And that thinking goes back to the days before cable and way, way before hockeybuzz. It stems from a time when there were no ESPNs or Vs..
A time when ABC’s Wide World of Sports was cool because watching obscure sports was unheard of. At that time, the other sports were killing on the three networks, and short of Peter Puck, the NHL never drew the numbers. Was that because the NHL wasn’t as “good?” Not at all. The reason was just simply the fact that the only team south of the Mason/Dixon Line was the Kings. The Atlanta Flames folded and there weren’t any if the 70 high school hockey teams playing ice hockey in Dallas.
The 3 US Networks were the only option for growth. The only national hockey news anyone could get was from “The Hockey News” or “Hockey Digest” asking us, “Who’s better? Tom Laidlaw or Brad McCrimmon?”
Anyway that was a loooong time ago….(no offense to Brad or Tom) and that thinking needs to go the way of twisting your Rabbit Ears to watch the Rangers on channel 11 on a console TV “IN COLOR!” or drawing straws to see who would get up to turn the dial 4 clicks to the next channel.
(MAN DO I SOUND OLD OR WHAT?)
The point is….ease up on the NHL a bit my friends. Now you can read hockey all day long on the internet, listen to hockey talk 24/7 on XM radio and watch hundreds of games on Center Ice. And many people go at hockey for all the changes saying that baseball hasn’t changed the rules in 100 years. (they only changed the balls and the playing surface) The NHL is changing the game to make it better given the new technologies.
Hockey and the NHL are already a success so mellow out and enjoy it. It is one thing to be frustrated by what you would tweak to make it even better, and it is another thing to sit around and wait for the funeral. $2+ Billion dollar businesses don’t die so fast. And technology is working in our favor here.”